We Get You Because We Are You.

THE BRAND The Rebel brand stands as a testament to the bold creativity and perspective of the founder, who has pioneered a premium cosmetics label with an edgy American vibe. She believes women over 50 should be challenging the status quo, experiencing seismic shifts in life, and fully represent a new paradigm of what it looks and feels like to be a grown woman who owns her power. After all, we’ve been there, we’ve done that, right ladies?

Being a Rebel is about life’s expansion not contraction, aging like a Badass, not aging gracefully.

And… when the art of aligning inner power with outer appearance is achieved, the Rebel is born.

“When the art of aligning inner power with outer appearance is achieved, the Rebel is born.”

THE CUSTOMER Achieving next-level skin is beyond the hype of trendy miracle ingredients or products meant for the 20 somethings. We know that most women over 50 have spent decades product hopping, being misguided by messaging in the media, and investing a lot of precious time and money on skincare with ‘okay’ results.

We also know that the powerful woman doesn’t settle for mediocrity. They want real solutions with real results with products made for them, by humans who understand them.

This is why the Rebel brand has leveraged over 70 years of combined experience and meticulously crafted a time-tested protocol for the powerful woman over 50, created by powerful women over 50.

“We know that the powerful woman doesn’t settle for mediocrity.”

THE PRODUCT Our product is pharmaceutically clean and pure. Science endorsed. Safe post procedure. Efficacious AF.

We make bold claims because we can. We actually earned it.

Skin Rebel Rx was developed by a team of pharmaceutical chemists, cosmetic formulators and a clinical aesthetician and leverages pure and potent ingredients to target the unique needs and conditions of 50+ skin. We focus on the 7 key mechanisms in skin aging science: Topical nutrition / DNA repair / Immunity / UV Radiation repair / pH balance / Barrier restoration / Microbiome protection.

The Rebel line solves all age-related concerns including uneven pigment, dehydration, dryness, thin skin, fine lines, wrinkles, dullness and the accelerated degradation of the skin's extracellular matrix, where collagen is deposited and form supramolecular assemblies. It’s pure molecular magic baby.

“I use every single product in this line… it has tightened, brightened and strengthened my skin beyond what I thought was even possible in my 70’s. Women must know about this. ”

— Deborah, Real Person / Sonoma, CA

 Meet The Founder.

Our ③ Big Promises

  • In today's landscape, clean personal care is no longer a luxury but rather the bare minimum for any brand seeking to establish a reputable presence. However, let's not be misled. The term 'clean beauty' can often be a vague slogan, with no concrete laws or regulations governing claims such as 'organic' or 'natural,' rendering them essentially meaningless. This confusion is further exacerbated by the fact that everyone seems to maintain their own catalog of 'questionable ingredients.'

    Our commitment to crafting formulations that are pure, effective, and safe is unwavering. We'll never compromise health in the pursuit of results. Skin Rebel Rx has masterfully struck the perfect balance between cleanliness and high performance, and, well, we can't help but feel a sense of pride in that accomplishment.

  • The Skin RebelRx skincare line undeniably represents the pinnacle of medical-grade skincare. It adheres to a pharmaceutical approach that meticulously manages how ingredients are handled, refined, and rigorously tested. Each formulation has been subjected to extensive clinical testing, ensuring not only remarkable efficacy (read: RESULTS!) but also impeccable safety (read: no irritation). These groundbreaking, science-backed products are manufactured within an FDA-registered facility that abide by strict Good Manufacturing Practices. When feasible, raw ingredients are refined to 90% purity, the highest attainable in the pharmaceutical industry. All formulations are ultra-concentrated, harness proprietary, effective delivery systems, and utilize minimal preservatives, making them suitable even for the most sensitive skin types. We're not just making claims, we're backing them up with evidence.

  • This is not just another skincare line. Our mission is more than skin deep. We believe women over 50 should be at the pinnacle of their life journey, not on the decline.

    We aim to shatter strongly held belief systems embedded in society - and within our minds - that a chronologically younger woman has more social currency than a mature woman. Youth is not a number, it is an energy.

    We honestly believe that we can - and should - look and feel better than ever before. Can you imagine a world where all women had sky high confidence, self-assuredness, and a bold and beautiful personal aesthetic? No doubt societal norms about aging would change overnight, if accomplished. Or… when accomplished.

    This is the mission - One Face at a Time.

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